selected work / 2005-2011
StyleList / AOL Lifestyle
Role: Concept & Design
Identity and site redesign for AOL's fashion and beauty property Stylelist.com.
Be Transformed / Nike Women Asia Pacific
Role: Concept, Design & Photoshoot Art Direction
Celebrating the transformation of women through training, a rally cry was born: Be Transformed. Six TV spots were created showcasing real althletes and their transformation into animated heroes of sport. Also as a part of this campaign, Nike introduced the Sister One+ cross-trainer, featuring new technology that allowed for muliti-directional movement. This metaphor was carried throughout the product browsing experience.
City Stories / Banana Republic
Role: Design
Banana Republic released a line of clothing inspired by cities that was modeled by famous music artists such as OK Go, Liz Phair, Chris Carrabba and more. This site included video shorts and
interviews about why cities inspire these artists.
Benefit / Benefit Cosmetics
Role: Design
Pitch to redesign benefitcosmetics.com
The Color Mood Issue / Nike Women Asia Pacific
Role: Concept & Design
This site featured a line of apparel & footwear inspired by the 2008 Olympics in Beijing. Color being the main theme, the user could choose a color path that represented both a mood and sport, creating a new and different experience for each color.
Nike Lab / Nike Global
Role: Design
A site dedicated to the 2008 Beijing Olympics to showcase the olympic athletes and new innovation within the Nike products.
Train to Win / Nike Women Asia Pacific
Role: Concept, Design & Photoshoot Art Direction
The focus for this season's line was training. We developed sections with tips and tasks to help the target audience with fitness and training while showcasing the product line.
This is Love / Nike Women Asia Pacific
Role: Concept, Design & Photoshoot Art Direction
Extending W+K's campaign "This is Love" to the interactive space, this season was about falling in love with sport. We introduced the target audience to new alternative activities and helped girls who aren't hardcore athletes fall in love with sport and fitness. the products were shown not only in key outfits, but also mix and match to encourage personal style.
Body by Dance / Nike Women Latin America
Role: Design
Latin America's Nike Women site showing the "Body by Dance" product line.
Viva Pinata Party Animals / Microsoft XBox
Role: Concept & Design
We created an online ad campaign to promote the release of the XBox game: Viva Piñata Party Animals. The idea for this rich media banner was inspired by one of the mini games from the game. We wanted to create a fun and interactive experience for our young target audience (children ages 6 and older).
Viva Pinata / Microsoft Games for Windows
Role: Concept & Design
Viva Piñata, released for XBox a year earlier, was then released for Games for Windows on the Vista platform. The target audience was changed from children ages 6 and older, to men ages 18-30. The idea behind this campaign was about saving piñatas and taking care of them (as you do in the game) instead of beating them.
Where is the Next? / Nike Football Asia Pacific
Role: Concept & Design
Site design for Nike Football Asia Pacific to promote the 2007 Asia Cup. "Where is the Next" was not only a promotional campaign, but it was also a contest to find the next young football star. There were 90 unique pieces of content for each day of the contest.
For Your Consideration / Warner Independent Pictures
Role: Concept & Design
Website design for Christopher Guest's film "For Your Consideration".
